AS Earth Hour celebrates its 11th year, SM Bulacan Malls in Marilao, San Jose Del Monte, Pulilan and Baliwag deepened its commitment by driving mass awareness on climate change and engaging community to action.
This year’s worldwide theme “#Connect 2Earth”, seeks to get the community involved in the urgent need to care for the planet’s biodiversity and the environment.
Earth Hour 2018 shift its focus by aiming to raise awareness on the crucial importance of biodiversity as a viable resource link that families, communities, nations, and future generation all depend upon. As the movement connects people to the earth, Earth Hour hopes to jump-start conversations on how people can conserve and preserve their own diversity and inspire actions on healthy forests, plastic-free oceans, wildlife conservation and sustainable business.
“SM’s celebration of Earth Hour is more than an annual tradition of turning off the lights but also a platform where we hope people can understand their great role as stewards of the environment” SM City Marilao Mall Manager Bernadette Velasco said.
Each SM Malls in Bulacan come up with creative programs and centerpieces to celebrate Earth Hour 2018.
Inspired by nature, the field of solar powered light installation made of bamboo, recycled cables, and light- emitting diode or LED bulbs brightened up SM City Marilao’s front garden. SM City Marilao featured the creative use of light art and sustainable technology for Earth Hour to evoke awareness of climate change and to provide an imaginative focal point on recycling as well as environmental protection. A hundred blooms were complemented by 4 feet illuminated dandelions which are all solar powered. Representing magic garden, the sustainable installation offers guests the opportunity to enjoy not only the beauty of nature but also to connect and experience it in a unique and mesmerizing way.
Reinforcing SM City San Jose Del Monte’s call for action to recycle and reduce waste consumption, hundreds of household tin cans were repurposed into lanterns. Tiny holes in tin can lanterns created a gorgeous scattered light pattern of flowers, trees, animals and sea creatures that reminded the audience of conservation. It also showed how simple gestures can help save the environment.
“Earth Hour should not just a one-time, big-time, once-a-year event. Our Earth Hour should be every hour, every day” SM City San Jose Del Monte Assistant Mall Manager Arch Nelson Lopez explained.
In SM City Baliwag, 16 feet Glow in the Dark String Art Installation reminded the community of how things on earth are interconnected. “Because all of us share one home and one planet, understanding interconnectedness is one of the keys to solving earth’s pressing challenges” shares SM City Baliwag Mall Manager Andrew Cristobal. He also added that concerted efforts in saving the environment are needed to bring significant and positive change to the earth.
A mural of candles depicting the Earth Hour and World Wildlife Fund Logo was lit in the foreground of SM Center Pulilan. Participants in the event also shown their commitment to saving the planet through a Pledge for the Environment led by SM City Pulilan’s Assistant Mall Manager Apple De Leon.
On top of the hourly lights-off campaign every year, SM Supermalls has long focused on energy efficiency and sustainable practices such as water conservation, solid waste management and air quality projects including SM Cares environmental programs through education and awareness. Regular Clean-up Drives and Trash to Cash activities are likewise conducted to involve the community in saving the earth.